For over 25 years, Dragintra has been a leading specialist in fleet and mobility management across Europe. With a strong belief that mobility is central to business success, they have continuously evolved to meet the demands of a dynamic market. When founder and General Manager Bart de Hoog began considering the next phase of Dragintra’s journey, he sought a partner that would preserve the company’s identity while providing the support needed to scale. Volaris Group emerged as the right choice.
A Vision for Growth
Founded 25 years ago, Dragintra was born from a simple yet powerful idea: to bridge service gaps in the fleet and leasing market. Initially focused on procurement services, Bart de Hoog expanded the company’s offerings into fleet management, ensuring clients had access to the best deals and streamlined administration. As the business grew, so did the demand for technological solutions, leading to the development of Dragintra’s proprietary SaaS platform, FleetPack, which soon became a cornerstone of the company’s success.
Driven by a strong expansion strategy, Dragintra successfully extended its reach beyond Belgium into the Netherlands, France, Germany, and across Europe. As the company grew, so did competition in key markets, reinforcing the importance of strategic acquisitions.
While Dragintra explored opportunities with smaller competitors, aligning on valuation and profitability remained a challenge. Recognizing the potential for even greater growth, Dragintra saw Volaris Group as the ideal partner to support its long-term vision and accelerate its expansion.
For me, it was about preserving the company, keeping the right people in place, and ensuring a strong future—very different from private equity.
– Bart de Hoog, Founder, Current General Manager of Dragintra
Why Volaris?
Dragintra’s journey with Volaris Group began in 2018 when Volaris first expressed interest in an acquisition. While de Hoog wasn’t ready to move forward at the time, Volaris maintained contact, allowing Bart to gain a deeper understanding of its unique acquisition approach over time.
Unlike private equity firms focused on rapid scaling and resale, Volaris prioritizes long-term ownership, allowing companies to maintain operational autonomy while benefiting from a global network of expertise. For Dragintra, this meant the ability to continue business as usual, preserving its brand, employees, and strategic direction all while leveraging Volaris’ resources to drive sustainable growth.
The Decision to Sell
As de Hoog considered his future, personal factors also played a role. With a young family and extensive travel commitments across Belgium and Portugal, he recognized the importance of striking a balance between work and family. Selling to Volaris provided an opportunity to secure Dragintra’s future while ensuring he could remain actively involved to oversee its continued success.
Volaris is very professional—this is their business, and they know how to acquire and support companies.
– Bart de Hoog, Founder, Current General Manager of Dragintra
Integration and Early Wins
Since joining Volaris Group, Dragintra has embraced new opportunities for growth and collaboration. The integration process has already delivered meaningful benefits, accelerating operational efficiencies, optimizing contract structuring, and streamlining invoicing. By leveraging best practices from Volaris’ network, Dragintra secured multiple new contracts within just two months post-acquisition, a strong indicator of its momentum.
The transition has also strengthened stakeholder collaboration. While de Hoog previously worked with a single decision-maker, he now engages with a broader network of strategic leaders within Volaris. This shift has fostered deeper insights, enhanced decision-making, and unlocked new avenues for long-term success.
Leveraging Volaris’ Network for Expansion
Looking ahead, Dragintra is positioned to capitalize on Volaris’ global network. The company is actively exploring acquisition opportunities in key European markets, including France and the Netherlands, where scale is critical to staying competitive. Additionally, Dragintra is tapping into Volaris’ talent development programs, ensuring its leadership team is well-equipped to drive the business forward.
One immediate focus is improving employee training and onboarding processes. By implementing e-learning systems and structured development programs, Dragintra aims to enhance service quality while retaining top talent. The company has already seen significant improvements in employee retention through these efforts.
Selling to Volaris was about keeping our business intact and giving it a good future.
– Bart de Hoog, Founder, Current General Manager of Dragintra
Securing Legacy and Growth
Reflecting on the acquisition, Bart emphasizes that selling to Volaris was about more than financial gain. It was about securing a sustainable future for Dragintra. With Volaris Group’s commitment to long-term growth, the Dragintra remains intact, its employees are supported, and its expansion strategy is actively underway.
For business owners considering an acquisition, Bart’s advice is simple: align with a buyer whose vision matches your own. With Volaris, Dragintra has found a home where its legacy will not only be preserved but will continue to thrive.
As Bart looks ahead, he is excited to explore new opportunities within Volaris, develop his team, and eventually step back, knowing that the company he built is in capable hands. And perhaps, with a little more free time, he’ll get back to his passion for classic car rallies and skiing trips with his family.
